Bravonix

Bravonix – Boosting Marketing Efficiency

35%

Increase in ROAS

20%

Reduction in wasted ad spend

2.3x

Growth in email list conversion rate

The Challenge

Bravonix’s marketing team was:

  • Running Facebook, Instagram, Google, and TikTok ads
  • Using email and SMS, but with poor list segmentation
  • Relying on vanity metrics (likes, clicks) without proper attribution

The lack of integrated data meant poor decisions were being made based on guesswork.

Our Approach

We implemented a full-funnel analytics system, connected all ad platforms to a central dashboard (Google Data Studio), and cleaned up CRM data for better segmentation.

Our strategy included:

  • ROAS tracking by campaign and product
  • Heatmaps to understand user behavior
  • A/B testing for email capture forms

Technologies Used

  • Google Data Studio
  • Meta Ads Manager
  • Klaviyo
  • Hotjar
  • GA4