Bravonix
Bravonix – Boosting Marketing Efficiency
35%
Increase in ROAS
20%
Reduction in wasted ad spend
2.3x
Growth in email list conversion rate
The Challenge
Bravonix’s marketing team was:
- Running Facebook, Instagram, Google, and TikTok ads
- Using email and SMS, but with poor list segmentation
- Relying on vanity metrics (likes, clicks) without proper attribution
The lack of integrated data meant poor decisions were being made based on guesswork.
Our Approach
We implemented a full-funnel analytics system, connected all ad platforms to a central dashboard (Google Data Studio), and cleaned up CRM data for better segmentation.
Our strategy included:
- ROAS tracking by campaign and product
- Heatmaps to understand user behavior
- A/B testing for email capture forms
Technologies Used
- Google Data Studio
- Meta Ads Manager
- Klaviyo
- Hotjar
- GA4
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